Over the years, its always been a challenge getting clients’ data in and out of their CRM applications. In seems to be an impediment to fixing and cleaning data. Everyone wants good quality data, but sometimes the hassle of getting IT or the clients’ CRM supplier to extract or import data becomes a hurdle. As negotiations take place with IT or the supplier to perform the tasks, the data continues to degrade, marketing campaigns must wait, and reports continue to use poor quality data, producing inaccurate figures. You see this happening a lot with niche CRM applications, where the vendor... Read more →