Acuate Data Quality

Direct Marketing ROI

Do you want to understand the true value of your data, explained through a simple yet compelling calculation? Check out the video below. Contact Acuate for your FREE, no obligation data audit. Read more →

Why Keep Bad Data?

It’s like healthy eating, if you’re not used to it, there’s a crazy up-and-down cycle of trying to eat healthily, succumbing to fast foods, trying to eat healthily, succumbing to fast foods, and on it goes. Then one day, you crossed that pivot point, you’re now a healthy eater, and you have the self-control to avoid and manage eating fast foods. Or, you just give up and stay unhealthy! You justify this by noting that you only live once or what’s the point of living unhappily or something along these lines. Either way, you use logic to back-justify your results... Read more →

A Small Outline on Big Data

Do you know what the term “big data” means? If you’re a data geek, chances are you’ll know exactly what I’m talking about. But I’ll admit, when I first came across the term I thought it simply meant a greater amount of data than usual. But it’s not that obvious, the size of data is relative, and for the most part I was wrong. So despite the name, one would characterise big data not by its size, but what it is used for. The best way to understand is to draw comparisons againt traditional data. Big Data vs Traditional Data... Read more →

Excel is not a Database

A very common way for businesses to store data is within Excel. People are convinced of Excel’s superiority as a database. I mean, after all, Excel is familiar right? It’s easy and it’s user-friendly and you’ve been using it for years. There is just one problem with this – Excel is not a database. Excel was made as a spreadsheet application. Sure, it is a great complement to any database due to its ability to turn your rows of data into nice looking charts and reports. But when it comes down to it, storing your data is not a job... Read more →