Acuate Data Quality

Mainly Pros and a Few Cons with B2B Web Research

Acquiring current and accurate B2B data can be difficult from data suppliers. They tend to be good for senior positions, but problems arise if you want positions lower than this or you want contacts in niche segments. Whatever you’re looking for, currency will be a problem. Is the contact that you were supplied current? Some vendors have current data but many do not. To be honest, it’s not easy to keep B2B data current with job mobility at 11-15% per year, a lot of maintenance is required to keep a database current. It’s worth commissioning your own web research. The... Read more →

Buying Data – The Un-Natural Process – Caveat Emptor

Recently I was asked to source some data for a client, and after engaging the main data suppliers, I chose a vendor I trusted. I’ve purchased data many times, so I wasn’t expecting this result. Well you can imagine I wasn’t too happy to find over 60% of the contacts supplied where no longer at their stated organisations. Now 60% is very high. With B2B data degrading at 10-22% per annum depending on which industry, I was expecting 1 in 10 or at worst case 1 in 5 contacts to be out of date (the latter case is what I... Read more →