Why It's Worth Building Your Own Targeted Data

When you fancy a particular meal, sometimes going to the right restaurant is what you need, but if you know it’s home cooked, then it’s likely to taste so much better. Well, that’s my feeling about creating a targeted data set. Buying is sometimes right, but often, building your own is so much better. Before I start on the pro and cons, I have to say, for some target markets there are some very good niche data suppliers out there, in which case buying is a no brainer. However, there are many companies that are just not happy with the... Read more →