Acuate Data Quality

How Data Quality Affects Telemarketing

I recently came across a lovely Telemarketing company with a compelling proposition of guaranteeing good quality appointments for his clients for a fixed price and the client would get to determine the quality, a good deal all round! So, here is someone delivering what they promised, but their results are dependent on two key factors: The message The data As an experienced marketer, one can control the quality of a message until it gets the conversion rates you require. However, this company relies on the client providing their data as basis for the telemarketing campaign. If the quality of the... Read more →

Don’t Waste Time With Mediocre Data

“There is real magic in enthusiasm. It spells the difference between mediocrity and accomplishment” – Norman Vincent Peale For me this quote sums up why some companies have good data and why others have poor data. It’s their enthusiasm about data. When you’re not so enthusiastic about your data, then it’s likely your data will be mediocre or of poor quality, but if you’re enthusiastic about data then I’ll bet you have good quality data. So here are 5 suggestions that will move you from mediocrity to excellence: Having an Evangelist If you may have the overall responsibility for your... Read more →