Acuate Data Quality

Data Quality Doesn’t Need To Be A 80/20 Game [Video]

So here’s my take on how the majority of companies (not all) see data quality (admittedly some do not see data quality at all, but that’s another blog post.) Many see data quality as a percentage game – 80% good data is good enough – and there is plenty of merit to warrant this approach, but as I’ll try and explain taking data quality from maybe a 80/20 game to 95/5 game or 99/1 game or even 100/0 game is doable and the upside significant. I can hear people screaming about 100/0 game but for some companies this is an... Read more →

Segmentation – The Secret to Unlocking Your Marketing

Imagine you’re 16 years old, it’s the first day of your public exams, it feels a little scary and certainly you’re apprehensive. Your life’s path could be defined by these very results. Even writing this now gives me a sense of past nervousness, so I can’t imagine how it feels for today’s students. Now rewind to a few months earlier when you’re in the midst of creating a revision plan. If your revision plan consisted of a single method of learning for all your subjects, then the likelihood of you doing well in all your subjects is far less than... Read more →